Brands of faith : marketing religion in a commercial age / Mara Einstein.
By: Einstein, Mara [author.].
Material type:
BookSeries: Religion, media, and culture series: Publisher: London ; New York : Routledge, 2008Description: xiv, 241 p. : ill. ; 24 cm.ISBN: 9780415409773 (pbk. : alk. paper); 0415409772 (pbk. : alk. paper).Subject(s): Church marketing | Religious institutions -- MarketingDDC classification: 306.6 Online resources: Table of contents only
Contents:
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur A3/3 | 306.6 (Browse shelf) | 1 | Available |
Includes bibliographical references (p. [211]-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
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